OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.
HORST RECHELBACHER, FOUNDER
The art and science of pure flower and plant essences is the core of aveda. Our beauty products are alive with the life force of plants, and contain pure essential oils. Our solutions are so powerful we call them purescriptions™. While we specialize in hair care, we offer other plant-based products—skin care, makeup, pure-fume™, aromas and lifestyle—that are all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth. Our professional network, nearly 8,000 salons and spas worldwide, shares our commitment. Ever since a hairdresser founded aveda in 1978, our products have been harvested with respect for the earth, in harmony with the web of life.
Aveda: Connecting Beauty, Environment and Well-Being.
Join Aveda's pure privilege reward program through our salon and experience the true nature of Aveda even more.
Enjoy points for every product purchase, redeemable for our plant-infused products and services, a 3-day resort stay for two, and exclusive offers.
Join now and pay a one-time $10 enrollment fee to become a member.*
Plus receive DOUBLE POINTS on your first purchase as a Pure Privilege member.